With the announcement of their sophomore full length record I Like It When You Sleep for You Are So Beautiful Yet So Unaware of It, The 1975 have released a video to their previously release lead single “Love Me”. I Like It When You Sleep for You Are So Beautiful Yet So Unaware of It is set to be released February 2016.
Check out what frontman Matthew Healy had to say about the song and watch the video now below.
“With ‘Love Me’ we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.”
– Matthew Healy (frontman)
