From Music Fan to Marketing Mastermind: The 25-Year-Old Changing the Game for Music’s Online Presence
At the age of only 25, Jose Johann Ramos-Arteaga, better known as ‘Jar,‘ has taken the music industry by storm as one of the most sought-after touring content creators. His journey began by capturing hardcore punk shows in rough areas of Los Angeles, and he has since worked with some of the biggest names in music, including Muse, Alec Benjamin, Cuco, G-Eazy, Teddy Swims, Beartooth, Of Mice & Men, and Bring Me The Horizon, among others.
Jar‘s exceptional service is unparalleled in the industry. He photographs and videos concerts worldwide on tour and delivers daily photo galleries of behind-the-scenes moments, along with live show moments at fast turnaround speeds. Not only that, but he also runs the band’s social media accounts, handles copywriting, and chooses thumbnails to maximize the potential of their content. On the video side, he delivers daily video recaps and clips of concerts, funny and entertaining moments on tour, all designed and optimized for platforms like Tik Tok, YouTube Shorts, and Instagram Reels. Furthermore, the groups he works with receive a weekly 5 to 8-minute-long documentary video for their YouTube channel, which delves deeper into what is captured on tour. All of this is done to help the entertainment organization grow on social media.
Jar‘s innovative approach to touring content creation is revolutionizing the music industry. His videos are cut to the beat of the music and feature some of the most innovative editing techniques, inspiring his large following of over collective 90,000+ followers, mainly consisting of artists, celebrities, and other creators who closely follow his work.
In the Spring of 2022, Jar went on tour with rising artist Teddy Swims, providing his signature content creation services. With Jar‘s help, Teddy‘s social media presence skyrocketed from a little under 600,000 followers to over 2 million in just three months. The significant increase in followers can be attributed to several viral videos that Jar filmed with Teddy on tour. These videos showcased Teddy‘s talent and personality, leading to connections with big names in the music industry such as Timbaland and Neal Schon of Journey.
Jar‘s ability to capture and curate high-quality content for Teddy‘s social media accounts was a game-changer for the artist’s career. The videos that Jar filmed allowed Teddy to showcase his unique voice and personality, ultimately helping him to stand out in a crowded industry. With Jar‘s help, Teddy was able to connect with some of the biggest names in music, setting the stage for a successful future in the industry.
Jar‘s work with Teddy Swims is just one example of his incredible impact on the music industry. His innovative approach to content creation and his commitment to helping artists grow their social media presence have made him an essential part of any touring team. As he continues to push the boundaries of what is possible in content creation, Jar‘s influence is sure to continue to grow.
Moreover, Jar‘s entrepreneurial spirit has led him to found “Colour Labs,” a digital product store for photographers and video creators where he sells the exact presets and templates he uses to edit his photos for professional work, earning over $1,000+ per month in passive income sales. Leveraging his content creation skills, he’s using it to grow other businesses and share his knowledge with others. He also publishes blog posts where he goes behind the scenes on his productions and provides valuable tips to creators.
“I want to inspire other creators to pursue their passions and make a career out of it,” says Jar. “I’ve been lucky enough to turn my love for music and photography into a successful business, and I want to help others do the same.”
With his innovative approach to touring content creation and his impressive range of skills and experience, it’s no wonder that Jar has become one of the most sought-after content creators in the music industry.
Q: What motivated you to pursue a career in touring content creation and how did you hone your photography and videography skills?
A: Combining my love for music and photography, I gravitated towards touring content creation. Working with amazing bands over time helped me develop and perfect my skills in photography and videography.
Q: What sets your services apart from other content creators in the industry, and how do you tailor your work to each individual client?
A: What sets my services apart from other content creators in the industry is my understanding of the value of digital marketing and sales. I believe that high-quality content creation is just one part of the equation – it’s equally important to understand how to use that content to maximize the client’s social media presence and grow their fanbase.
To tailor my work to each individual client, I take the time to get to know them and their brand. I research their existing content and social media presence to identify areas for improvement and growth. From there, I develop a customized content strategy that is tailored to their specific goals and target audience.
I also believe in being flexible and adaptable, as each client’s needs and preferences may differ. Some clients may want daily photo galleries, while others may want more behind-the-scenes footage. By understanding their unique needs and preferences, I am able to provide them with a tailored service that meets their specific goals and objectives.
Ultimately, my goal is to not only provide high-quality content creation but also to help my clients maximize the potential of their social media presence and grow their fanbase. By leveraging my experience in digital marketing and sales, I am able to provide a unique value proposition that sets me apart from other content creators in the industry.
Q: How did you even learn digital marketing and sales?
A: I didn’t go to college for digital marketing and sales. Instead, I am self-taught and invested thousands in books and self-education. I spent countless hours studying online resources, attending workshops and seminars, and experimenting with different strategies to see what works best.
I believe that the best way to learn is through trial and error, and that’s exactly what I did. I tested different approaches, analyzed the results, and made adjustments along the way. Over time, I developed a deep understanding of digital marketing and sales, which I now leverage to help my clients grow their social media presence and fanbase.
I also stay up-to-date with the latest trends and best practices in the industry by reading blogs, attending conferences, and networking with other professionals in the field. By continually investing in my own education and development, I am able to provide my clients with the most effective and innovative digital marketing and ticket sales strategies.
Q: How do you balance the demands of capturing content during a live show with ensuring that you’re not disrupting the concert experience for fans?
A: It’s important to me to capture the essence of the live show while also ensuring that I’m not interfering with the concert experience for fans. To achieve this, I plan out my shots ahead of time and make sure to move around the venue discreetly. I also work closely with the band and their team to ensure that I’m adhering to any guidelines or rules they have in place.
Q: What advice would you give to up-and-coming content creators who are interested in breaking into the music industry?
A: My advice would be to stay persistent and always be willing to learn. The music industry can be challenging to break into, but with hard work and dedication, it’s possible to make a name for yourself. It’s also important to be adaptable and flexible, as each band and venue presents unique challenges and opportunities.
Q: Can you tell us a little about how you got started in the music industry?
A: I’ve always had a passion for music and photography, so when I started going to hardcore punk shows in LA, I began taking pictures and videos of the bands. From there, I started reaching out to bands and offering my services. It was a slow start, but eventually, I got my big break working with Beartooth on their tour.
Q: How do you manage to deliver such high-output content with fast turnaround times?
A: My ability to deliver high-output content with fast turnaround times is a result of my strong organizational skills and efficient workflow. To ensure that I capture the best moments during a concert or tour, I plan out my shots ahead of time and create a checklist to keep me on track. This not only helps me stay organized but also ensures that I don’t miss any important shots.
In addition, I rely on my experience and expertise in photography and videography to make quick decisions on camera settings and angles. I know how to work with different lighting conditions and how to make the most of the equipment I have on hand.
Moreover, I use technology to streamline my workflow, such as using cloud-based storage to quickly transfer files between devices and having a mobile workstation to edit photos and videos on the go. By being adaptable and staying up-to-date with the latest technology, I’m able to deliver high-quality content with fast turnaround times.
The importance of checklists in my workflow cannot be overstated. I was inspired by the book “The Checklist Manifesto” by Atul Gawande, which showed me the significance of checklists in various fields, including the medical industry. Since then, I have implemented checklists in my workflow, allowing me to ensure that I don’t miss anything and that I can deliver the best possible content in a timely manner.
Overall, my ability to deliver high-output content with fast turnaround times is a result of a combination of strong organizational skills, expertise in photography and videography, and leveraging technology and checklists to streamline my workflow.
Q: What inspired you to start “Colour Labs,” and how has it impacted your career as a content creator?
A: I started “Colour Labs” as a way to share my knowledge and expertise with other photographers and video creators. It’s been an incredibly fulfilling experience to see others use my presets and templates to create their own unique content. It’s also been a great way to diversify my income streams and continue growing my brand.
Q: How do you stay up-to-date on the latest trends and techniques in content creation?
A: I’m constantly learning and experimenting with new techniques and technologies. I follow other creators on social media and attend conferences and workshops to stay current with the latest trends. It’s important to always be evolving and adapting in this industry.
Q: What advice would you give to musicians looking to improve their social media presence?
A: Consistency is key. It’s important to post regularly and engage with your fans to build a strong relationship with them. High-quality content is also essential, so investing in a content creator like myself can make a huge difference in the success of your social media strategy.
Q: How has your expertise in digital marketing helped you stand out in the touring world?
A: My expertise in digital marketing has helped me offer a unique service that’s unlike any other in the touring world. By running the social media accounts of the bands I work with and creating content specifically designed for each platform, I’m able to help them grow their online presence and connect with fans in a meaningful way.
Q: How do you manage social media for the bands you work with?
A: My approach to social media management involves creating customized content for each platform, posting regularly to keep fans engaged, and using analytics to measure post success and make necessary adjustments. I try different approaches and analyze what works best to replicate successful posts in the future.
Q: How do you ensure that the content you create aligns with a band’s brand and values?
A: It’s important to me to understand the vision and brand of each band I work with before creating content for them. This involves researching their music and audience, as well as working closely with the band and their team to ensure that the content aligns with their values and messaging.
Q: How do you leverage social media to help promote a band’s tour?
A: Social media is an incredibly powerful tool for promoting a band’s tour. By creating engaging content that highlights the tour dates and locations, as well as sharing behind-the-scenes moments and exclusive content with fans, I’m able to build excitement and generate buzz around the tour.
Q: How do you stay ahead of the curve in terms of digital marketing trends and techniques?
A: I stay ahead of the curve in terms of digital marketing trends and techniques by attending conferences, networking with other digital marketers, and reading industry publications. I also experiment with new techniques and track the results to see what’s working and what’s not.
Q: How do you tailor your digital marketing approach to each individual client?
A: I tailor my digital marketing approach to each individual client by taking the time to understand their brand and their audience. This involves researching their music and analyzing their social media presence to identify areas for improvement. From there, I create a customized strategy that’s designed to help them achieve their specific goals.
My expertise in digital marketing has been essential in growing my personal brand and business. With my knowledge of digital marketing, I have been able to market my services to high-profile clients and communicate what I do clearly. I have also been able to create a strong online presence and reach a broader audience through social media and other digital marketing channels.
One book that has been particularly helpful in developing my approach to marketing is “Building A Storybrand” by Donald Miller. This book has helped me to identify and clarify my brand’s messaging and create a compelling story that resonates with my target audience
By implementing the strategies I’ve learned from my experience and from resources like “Building A Storybrand,” I’ve been able to build a strong reputation as a content creator and attract new clients who value the unique value proposition I offer. As I continue to develop my skills and
knowledge in digital marketing, I look forward to finding new ways to grow my business and help my clients succeed in the industry.
Q: What advice would you give to musicians who are looking to improve their digital marketing strategy?
A: My advice would be to invest serious time in learning about digital marketing through resources like YouTube, Google Books, and online courses. If you’re not able to hire an expert, it’s important to educate yourself on the latest trends and techniques to improve your strategy. However, if you have the budget, hiring an expert can help you maximize your results and ensure that you’re using the most effective strategies for your specific goals and target audience. Ultimately, the key is to be proactive and constantly learning and evolving your strategy to stay ahead of the curve.
In conclusion, Jose Johann Ramos-Arteaga, better known as ‘Jar’, has revolutionized the touring content creation industry with his innovative approach and personalized attention to each client. With his skills in photography, videography, and digital marketing, he has helped numerous musicians grow their social media presence and connect with their fans in a meaningful way. If you’re a musician looking to elevate your social media game or a content creator interested in learning from the best, visit Jar‘s website at theworkofjar.com to see his portfolio, shop his presets and templates, and stay up-to-date with the latest trends and techniques in content creation.